Internal Apple Inc. Documents released as part of the iPhone maker’s legal battle with video game maker Epic Games Inc. Have revealed new details about its App Store policies and user retention stra. Apps aren't the only things on an iPhone that use GPS technology. Apple System Services also use location technology. You might want to turn off location-based Apple ads, for example, but turn on your location for emergency calls and SOS services. App Store Reach customers worldwide. With a category dedicated to business apps, the App Store makes it simple for businesses to discover, purchase, and download apps designed for use by a wide variety of external customers around the world. They can also purchase your apps in volume through Apple Business Manager and distribute to users through Mobile Device.
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© Photographer: picture alliance/picture alliance Apple’s App Store Manager to Take Center Stage at Epic Trial(Bloomberg) -- Epic Games Inc. seized on Apple Inc.’s private survey of developers to show that the creator of Fortnite isn’t alone in bashing the App Store.
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One unidentified developer complained that the store “is plagued with outdated low-quality apps which make it harder for higher-quality apps to get the exposure they need.” Another wrote that “you tend only to feature indie apps and apps that spend or earn most the money.” A third said: “I’m satisfied as consumer. As a developer it’s a nightmare.”
Apple Internal Apps List
Epic’s lawyer confronted App Store chief Matt Fischer with the survey comments on the fourth day of a trial in federal court over the game maker’s claims that Apple runs its marketplace like a monopoly, cheating developers and consumers alike. Fischer is among several high-ranking Apple executives testifying at the three-week trial.
Apple said the purpose of the survey was to solicit constructive criticism to help the iPhone maker improve the store -- and that Epic chose to cherry pick negative comments. Apple’s lawyer objected to the survey comments being read in court, but U.S. District Judge Yvonne Gonzalez Rogers overruled him.
When Fischer was questioned Thursday by Apple’s attorney, he said his team works hard to make the App Store “attractive to both customers and developers, neither of whom we have control over.”
Apple Internal Apps
On Friday, Epic will call the manager of its own app store to the witness stand to show how its policies contrast with Apple’s.
The trial in Oakland, California, comes as Apple faces a backlash -- with billions of dollars in revenue on the line -- from global regulators and some app developers who say its standard App Store fee of 30% and others policies are unjust and self-serving.
The fight with Epic blew up in August when the game maker told customers it would replace Apple’s in-app purchase system with its own, circumventing Apple’s commissions from add-ons inside of Fortnite. Apple then removed the game, cutting off access for more than a billion customers.
Apple, which vehemently denies abusing its market power, has called Epic’s legal gambit a “fundamental assault” on a business model that’s beneficial to both developers and consumers.
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